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The regenerative cotton market: understanding where it is heading

Regenerative cotton is becoming increasingly available, but navigating the market is not always straightforward. Different sourcing pathways offer different levels of traceability, evidence and engagement with farmers. So how should brands think about their options, and what do their choices mean for the market that develops?

Jill Raval

Milkywire Nature Lead

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© Milkywire AB, 2026. All rights reserved. Mailbox 3306, 112 73 Stockholm, Sweden. All donations are handled by WRLD Foundation Sweden (registered with org ID No "802526 - 9328") and WRLD Foundation US (registered 501(c)(3) charity).

We are here to help you take the next steps on your sustainability journey.

© Milkywire AB, 2026. All rights reserved. Mailbox 3306, 112 73 Stockholm, Sweden. All donations are handled by WRLD Foundation Sweden (registered with org ID No "802526 - 9328") and WRLD Foundation US (registered 501(c)(3) charity).